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Generative AI (GenAI) drives productivity, innovation and data insights, but also raises security, privacy and compliance challenges. Public GenAI tools risk exposing sensitive data and IP, while weak governance in enterprise tools, like Copilot for Microsoft 365, can lead to unauthorised access and misclassified outputs. Custom LLMs trained on customer data may disclose PII, violating regulations like GDPR, HIPAA and CCPA.
Proofpoint ensures safe GenAI adoption through visibility, control and education. Its Data Loss Prevention (DLP) solution monitors GenAI use, detecting unauthorised tools and preventing data leaks by blocking or redacting sensitive inputs. Data Security Posture Management (DSPM) classifies data to safeguard it from unauthorised access by enterprise GenAI tools, while ZenGuide provides security training to promote responsible GenAI use. Together, these solutions protect organisations from security breaches and regulatory risks in the evolving GenAI landscape.
