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Proofpoint Endpoint Data Loss Prevention (DLP) and Proofpoint Insider Threat Management (ITM) take a people-centric approach to managing insider threats and preventing data loss at the endpoint. Users who exfiltrate data can be categorized into three types: careless, malicious or compromised. Proofpoint Endpoint DLP and Proofpoint ITM help you understand the context behind user behavior to determine appropriate policies to put in place. This understanding also helps you determine the best response when a data-loss incident occurs.