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Worried about data loss from GenAI tools?
Prevent sensitive data loss from tools such as Microsoft CoPilot, Chat GPT, and Google Gemini without the headaches of traditional DLP.
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Legacy DLP approaches are difficult to manage—and they weren’t built for the AI tools of today.
Proofpoint’s approach gives you superior protection through:
The Problem
Traditional DLP wasn’t built to prevent data loss from GenAI tools
44% of security professionals say lack of visibility and controls for GenAI tools is a top challenge. Unfortunately, legacy data security solutions weren’t designed for AI-driven workflows—leaving organisations exposed to compliance violations, IP leaks, and insider threats.
- Limited visibility into AI usage: Most legacy solutions can’t detect when employees use public GenAI tools or how enterprise AI copilots access sensitive files, creating blind spots.
- Static policies don’t work for dynamic AI: Traditional DLP relies on rigid rules and predefined patterns. GenAI prompts and outputs are unpredictable, making static policies ineffective.
- No context for human behavior: Legacy tools focus on content, not intent. They can’t distinguish between acceptable AI use and risky actions, leading to false positives—or missed threats.
Organisations that use Proofpoint Data Security save $934K annually and saw a 76% reduction in risky end-user behaviour around data leakage.
—Enterprise Strategy Group
The Proofpoint Difference
Proofpoint makes data security simple yet powerful
The number of false positives with Proofpoint DSPM is significantly less, which helped us save 60% of the time interacting with the product teams.
Venkat Valleru
Principal Compliance & Security Engineer, Informatica
Security is not just about restricting access, security is about providing the right access to the right resource at the right time…Proofpoint comes in and helps us with mitigating those types of risks.
Bhargava Ghorty
Senior Director
Application Security & Data Protection
Insider threat investigations that used to take days now take 15-20 minutes on average. I receive good, solid alerts. The information is relevant and doesn’t waste my time with searching.
Senior vice president of information technology
Defense Contractor