This media icon quickly saw the value in social media to engage audiences in new ways. It built a broad social presence for its brands and entertainment properties. Unfortunately, the company also discovered the new risks that came with it.
The company saw headlines that cyber criminals were successfully hacking the social media networks of several Western news outlets and publishing fake headlines. The media icon wasn’t targeted in the attacks. But executives worried that their company’s social media accounts might be next. A similar attack, they knew, could tarnish the firm’s brand.
Download this case study to learn how this entertainment company:
- Identified 3,745 accounts linked to the brand, including 533 fraudulent and unauthorized accounts
- Remediated 62,000 posts for security risk and harmful content
- Protected against hacking attempts and account compromise
- Preserved corporate brand reputation