New Social Media Research Series Establishes Industry-First Benchmarks and Reveals Security Challenges--Yearlong Proofpoint research uncovers rapid growth in Fortune 100 corporate social media usage and infrastructure
SUNNYVALE, Calif., – November 12, 2014 – Proofpoint, Inc., (NASDAQ: PFPT), a leading security-as-a-service provider, today released the industry’s first comprehensive report on the state of social media infrastructure in the enterprise. Available now, part one of the three-part series concludes that Fortune 100 companies have expanded their social media infrastructure by eighty percent in the last three years, resulting in tens of thousands of brand-owned social accounts and more than four billion user interactions. These findings have significant implications for enterprise social media usage and infrastructure strategies. In parts two and three of the yearlong study, Proofpoint plans to provide a detailed analysis of related security threats and compliance risks.
Key findings from “The State of Social Media Infrastructure, Part 1: Benchmarking the Social Communication Infrastructure of the F100” include:
- The average Fortune 100 brand has 320 social media accounts. That rate has increased by 80 percent in the last three years alone.
- As of August 2014, Fortune 100 brands have more than four billion likes, followers, subscribers and plus ones combined on Facebook, Twitter, YouTube and Google+ channels. This large population is vulnerable in the event of social channel malware or other malicious activity.
- Brand-generated content accounts for less than seven percent of total content contained within branded social media channels; however, organizations may still be held liable for the other 93 percent of user and partner-generated content.
- Fortune 100 brands use more than 2,000 unique publishing tools and applications. Companies average 13 distinct publishing tools, creating inefficiencies as well as security and compliance gaps.
- Only 30 percent of corporate social publishing is conducted through enterprise social publishing and relationship management tools. This is despite the fact that direct publishing to the web and via mobile apps bypasses compliance workflows, leads to social media blunders, and can open an organization to account hacking.
"Proofpoint is dedicated to helping our customers understand and protect their social communication infrastructure,” said Devin Redmond, vice president and general manager of Nexgate for Proofpoint. “Social media channels have quickly grown to rival email as a preferred communications medium. The first step in protecting those channels is understanding that infrastructure, and quickly discovering, inventorying, and persistently tracking the accounts and tools a company owns. Once that foundation is in place, the necessary step of eliminating security threats and compliance risks becomes possible.”
Proofpoint's State of Social Media Infrastructure report is based on data gathered in conjunction and partnership with the social networks using the SocialDiscover™ technology from Proofpoint’s new Nexgate division. To download a copy of Proofpoint's State of Social Media Infrastructure report, please visit http://go.nexgate.com/F100ReportPart1. For more details on resources on how to discover and inventory social accounts, please visit www.proofpoint.com/socialsprawl.
About Proofpoint, Inc.
Proofpoint Inc. (NASDAQ:PFPT) is a leading security-as-a-service provider that focuses on cloud-based solutions for threat protection, compliance, archiving & governance, and secure communications. Organizations around the world depend on Proofpoint’s expertise, patented technologies and on-demand delivery system to protect against phishing, malware and spam, safeguard privacy, encrypt sensitive information, and archive and govern messages and critical enterprise information. More information is available at www.proofpoint.com.
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