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Traditional DLP can’t keep up with shadow AI

Get better protection from unsanctioned GenAI tools, without the blind spots from legacy approaches.

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Most cybersecurity professionals report signs of unsanctioned AI—a data loss risk traditional DLP wasn’t built to prevent.

Proofpoint unifies data security posture management (DSPM), data loss prevention (DLP) and insider threat management into one solution, delivering superior:

AU Adoption Skyrockets

Visibility

Discover unauthorized use of AI tools, block third-party app authorizations and enforce acceptable use policies.

Advanced Language Models

Protection

Automatically classify sensitive data and prevent the upload, paste and typing of sensitive data to GenAI sites.

Agentic AI Security

Operational Efficiency

Get 58% more efficient administration with a unified approach to data security.

The Problem

Traditional DLP is static, and not built for modern GenAI

Data loss from public GenAI is a leading concern—and you can’t protect what you can’t see. Unfortunately, today’s solutions weren’t built for AI workflows, leaving blind spots and administration challenges.

  1. Limited visibility into AI usage: Most solutions can’t detect when employees use public GenAI tools or how enterprise copilots access sensitive files, creating blind spots.
  2. Static policies don’t work for dynamic AI: Traditional DLP is ineffective against unpredictable GenAI prompts and outputs.
  3. Broken experience leads to inefficiencies: Multiple consoles and context switching slows investigations—and misses threats.

Organizations that use Proofpoint Data Security save $934K annually and saw a 76% reduction in risky end-user behavior around data leakage.

—Enterprise Strategy Group

The Proofpoint Difference

Proofpoint makes data security simple yet powerful

AI Adoption Skyrockets

Comprehensive GenAI visibility

Monitor AI use across endpoints, browsers, and cloud apps. Detect unauthorized tools and enforce policies.

Relation Graphs

Dynamic controls

Block sensitive data from GenAI sites and get clear remediation steps to keep data secure.

Pre-AI

Simplified experience

Gain more control and insights with 58% less administrative time.

The number of false positives with Proofpoint DSPM is significantly less, which helped us save 60% of the time interacting with the product teams.

Venkat Valleru
Principal Compliance & Security Engineer, Informatica

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Portrait of smiling professional in casual office setting.

Security is not just about restricting access, security is about providing the right access to the right resource at the right time…Proofpoint comes in and helps us with mitigating those types of risks.

Bhargava Ghorty
Senior Director
Application Security & Data Protection

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Columbia University Proofpoint Customer Story

Insider threat investigations that used to take days now take 15-20 minutes on average. I receive good, solid alerts. The information is relevant and doesn’t waste my time with searching.

Senior vice president of information technology
Defense Contractor

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