Estimating the ROI of Social Media Risk Prevention Investments

Blue Hill Research Analyst Insight

Choosing the right tool to monitor, archive, and remediate content and communication on social media is a vital part of safely expanding social media efforts while remaining compliant with industry regulations. But it can be difficult to calculate the ROI of new social media tools.

Download this paper now from Blue Hill Research to learn how to estimate the ROI of social media risk prevention investments.

Based on research into social media security and compliance strategies at top brands, this report provides:

  • Two models for estimating the ROI of social media risk prevention investments
  • An outline of the top cost components involved in social media risk
  • An assessment of necessary capabilities for effective social media risk management solutions