DATA SECURITY FOR AI
Monitor and control sensitive data in GenAI prompts, uploads, and responses across approved and shadow AI tools.
Overview
Data security for AI demands a new approach. GenAI is expanding data exposure and insider risk across both approved and shadow AI tools. A unified AI data security solution gives security teams the visibility and control to reduce risk and protect sensitive data without slowing innovation.
Reduce AI data exposure risks
Gain visibility into how sensitive data is used and misused across shadow and approved AI apps, including high-risk users and risky behaviors.
Prevent data exposure in approved AI activity
Inspect prompts, uploads, and responses in real time to rapidly detect misuse and prevent unintended data exposure.
Stop data loss through shadow AI
Block or redact sensitive data in prompts, uploads, and paste actions to prevent data loss without disrupting productivity.
Product Capabilities
Proofpoint Data Security for AI empowers you to securely adopt AI by providing visibility into approved and shadow AI data use. It unifies monitoring, data controls, and AI activity insights so you can reduce exposure and enable safe, scalable AI adoption.
Features
See and understand AI activity across your environment, including high-risk users, sensitive data exposure, and how AI-powered tools interact with your data.
Monitor AI prompts, uploads, and responses for sensitive data exposure and misuse. Capture full prompt and response activity for investigations and audits, and remediate oversharing through admin and file owner workflows.
Control data use in unapproved web and desktop AI apps. Block or redact sensitive data in prompts, uploads, and paste actions, reducing risk without forcing a ban.
WHY PROOFPOINT
| Capability | Traditional Data Security | Proofpoint Data Security for AI |
|---|---|---|
| Shadow AI coverage | Tracks known channels without a unified view of shadow AI risk | Shows approved and shadow AI data risk in one view so teams can govern every tool |
| Prompt and upload inspection | Relies on static rules that do not see AI-driven data use | Inspects prompts, uploads, and responses in real time to catch misuse and prevent exposure |
| Granular data controls | Limits AI governance to blanket allow or block decisions | Blocks or redacts sensitive data in prompts, uploads, and paste actions without forcing a ban |
| Audit and investigation | Records data events without full prompt and response context | Captures full prompt and response activity to support audits and investigations |
| Data access visibility | Lacks visibility into data that AI systems access and expose | Shows how AI tools interact with your data, including high-risk users |
Customer Stories
Proofpoint Data Security for AI provides the governance capabilities to give the security team visibility into what data is being exposed through AI and who is exposing it.
Global Manufacturer
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RECOMMENDED FOR YOU
AI data security is the set of controls that protect sensitive data as people and AI tools use it. It includes visibility into AI activity and inspection of prompts, uploads, and responses. Policies then block or redact risky data sharing across approved and shadow AI tools.
The main data security risks of generative AI are sensitive data entered into prompts and uploads, unapproved shadow AI tools, and overshared data that AI tools surface. Each can expose intellectual property, customer data, or credentials. In the 2026 Voice of the CISO report, 77% of CISOs are concerned about customer data loss through public GenAI tools.
An AI data security platform should include these capabilities:
Proofpoint Data Security for AI delivers these capabilities within a unified data security platform.
Organizations detect shadow AI by analyzing web and SaaS activity to find unapproved AI tools, then apply controls that limit sensitive data exposure. Proofpoint Data Security for AI covers unapproved web and desktop AI apps. It blocks or redacts sensitive data in prompts, uploads, and paste actions without forcing a ban.
Prevent AI data leakage by inspecting prompts, uploads, and responses for sensitive data and enforcing policies that block or redact risky activity. Capturing full prompt and response activity gives security teams the evidence to investigate incidents. Remediating overshared data also reduces what AI tools can surface.
AI security protects how people, applications and AI agents interact with AI systems. AI data security focuses specifically on protecting sensitive data that AI tools access, process and expose. It helps organizations discover AI data use, inspect prompts, uploads and responses, and apply controls across approved and shadow AI.
Traditional data security relies on static rules that do not see AI-driven data use. Proofpoint Data Security for AI inspects prompts, uploads, and responses in real time across approved and shadow AI tools. It also captures full prompt and response activity for audits and investigations.
