Developing your company's digital presence is a powerful way to promote your brand and engage with your customers. As you step into the "digital waters," it’s also important to be aware of the risks that can damage your brand and hurt your customer's experience.
Digital risks are especially dangerous and hard to combat. That's because they target people on infrastructure that sits outside of your corporate environment. You need to consistently monitor and secure your organization's digital footprint in all channels, even if you do not have an official brand presence in one.
- What comprises a company's digital footprint
- The potential risks on each digital channel
- 3 steps to manage your brand’s digital footprint