Brand trust and customer engagement have always been the lifeblood of financial institutions (FIs). Today, they’re more critical than ever as FIs expand customer engagement to new digital channels like social media. The mission of financial services firms hasn’t changed. But their risks have. FIs must now comply with evolving compliance regulations and guidelines related to social media.
The average FI has more than 300 social media accounts. At the same time, most have an expanding team of advisors who want to engage in social selling. With so many corporate accounts and associated employee social accounts, corporate governance and compliance can get complex. FIs need to ensure all these activities comply with communications and retention rules from FINRA, SEC, FCA, IIROC, and others.
This e-book highlights key regulations and offers 10 tips for staying compliant. Download now to learn more.