For example, the FTC now has clear-cut guidelines around sponsored posts and “native advertising,” which are ads designed to look like editorials, news articles, product reviews and entertainment. The FTC allows this approach. But it requires a business to make certain, through clear disclosures, that consumers understand they’re reading or viewing paid messaging.
Download this whitepaper and learn:
- Areas where the FTC can affect your messaging
- What happens when the Government steps in
- What’s required for social compliance
- How to ensure social compliance
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