Unlock brand trust with BIMI and Proofpoint Email Fraud Defense 

Key takeaways 

• BIMI boosts trust by displaying verified logos in inboxes to reinforce legitimacy. 
• BIMI depends on strong authentication, including SPF, DKIM, and DMARC enforcement. 
• Proofpoint accelerates DMARC and simplifies BIMI by providing guided DMARC implementation and hosted authentication services, including BIMI. 

Email is one of the most important channels for customer engagement. It’s also the most abused, with more than 90% of successful cyberattacks starting with a phishing email. That’s why brand impersonation, and spoofing attacks can be so damaging. When attackers insert themselves into communications, trust is eroded—and it can be difficult to get back.  

Organizations need a way to strengthen authentication while reinforcing brand credibility directly in the inbox. That’s where BIMI can help. 

What is BIMI, and why does it matter? 

Brand Indicators for Message Identification (BIMI) is an emerging email standard adopted by major email providers to allow organizations to display their verified brand logo next to authenticated messages. 

It builds on SPF, DKIM and DMARC. So, it requires an enforcement-level DMARC policy (p=reject or p=quarantine, pct=100) to qualify for logo display. It must also meet other email provider-specific requirements. 

Ultimately, BIMI helps increase brand recognition, reinforce message legitimacy, and differentiate trusted communications from fraudulent ones. Plus, it incentivizes organizations to reach strong DMARC enforcement, which is a critical milestone in preventing domain spoofing. 

Proofpoint Email Fraud Defense: the foundation for BIMI success 

If you want to successfully deploy BIMI, you must have a mature email authentication posture. Proofpoint Email Fraud Defense provides visibility, control, and expertise to get you there. 

The solution centralizes how you manage SPF, DKIM, and DMARC. What’s more, it streamlines email authentication and delivers insight into third-party senders and lookalike domains that may introduce risk.  

As a result, operational complexity and configuration errors are minimized. And you can confidently move toward DMARC enforcement, which is the foundation for BIMI. 

Hosted BIMI: aligning security and brand strategy 

BIMI hosting capabilities are integrated into Email Fraud Defense. This means that you have a unified platform to manage BIMI records alongside other authentication policies. With this approach, DNS management is simplified. Plus, the administrative burden is reduced, and the risk of configuration errors goes down drastically. As a result, your time to inbox logo display is accelerated. 

Hosted BIMI combines brand visibility with enforced authentication controls. This ensures security teams and marketing teams are aligned. Ultimately, you get stronger protection against brand impersonation, clearer visual trust signals for recipients, and measurable differentiation in crowded inboxes. 

Drive measurable business impact with Proofpoint Email Fraud Defense 

BIMI makes it easy for your customers to quickly find your messages in their inboxes. 

When you pair it with Proofpoint Email Fraud Defense, you can turn the inbox into a strategic channel for both security and engagement. Proofpoint helps you strengthen brand trust, reduce the success of spoofing attacks, and improve customer confidence in every email interaction.  

Ready to strengthen your domain protection and elevate your brand visibility in the inbox? Then take next step toward DMARC enforcement and BIMI readiness with Proofpoint Email Fraud Defense. We can provide the expertise, hosted services, and centralized management that you need.  

To learn more, contact your Proofpoint representative or visit Proofpoint Email Fraud Defense.