• Make money from the small percentage of recipients that actually respond to the message
• Run phishing scams – in order to obtain passwords, credit card numbers, bank account details and more
• Spread malicious code onto recipients’ computers
So…spam can be spam. But spam can also be phishing. Which means your end users are likely to enjoy a "spam vs. phishing" lesson as much as you’ll enjoy answering the questions that spring from it.
Your Education Efforts Are Better Spent Elsewhere
In our opinion, rather than attempting to teach your users to sort phishing emails from spam emails, you’ll realize more benefits from educating employees about the potential dangers of interacting with any unsolicited message. Whether from an (ultimately) reputable source or not, an unknown message should always be treated as being a possible phishing email. It’s the more effective (and more straightforward) path to improving phishing awareness and reducing successful phishing attacks.